Posted by: hyacinthus | August 10, 2007

How good do I want to be?

I read from a friend’s blog and found some interesting titles. This book in particular caught my eye. Its cover design is simple. Yet, it captured my interest to want to open it up to read. btw, I have no patience to read a book from cover to end. I do book surfing 😉 

Synopsis from Amazon.com
“It’s Not How Good You Are, It’s How Good You Want to Be” is a handbook of how to succeed in the world – a pocket “bible” for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

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